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Here is a VERY frequently asked question. And as a matter of fact it has a huge importance for the chosen effect of your lenticular piece.

The lens is like a little magnifying glass, so it shows what’s underneath, and your eyes are pretty close from one an other (less then 3″ apart), so when you look at the vertically printed lenticular, each eyes don’t see the same group of lens. And when the lens is horizontally printed, your eyes see the same group of lens at a certain angle.

For exemple; for a Flip, you like to see image A then image B. So you need to have the lens horizontally printed so each eyes see the same thing AAA then BBB.

For an Animation, you have a lot of images, and again each eyes must see image 1 then 2 then 3 and so on… You must control what each eye see, so the lens will be printed horizontally.

For the 3D effect, it’s different, you have to trick the eyes to see something a bit different from each eyes. So the lens must be vertically printed. We use the shift in the lens to trick the brain. That’s why we can not have a 3D effect with a horizontally printed lens.

What will happen if we make a flip A/B and have the lens vertically printed?… It will flip, but not as sharp as it should be. Your right eye will see something a little before the left, so ghosting will appear.

Sometime we have no choice. So we can modify your document or change the lens type to maximize the effect, and reduce ghosting.

It’s all about the basic proprieties of the lens. Your lenticular consultant will be happy to offer you the best advises for your project.

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This entry was posted on Monday, October 27th, 2008 @ 1:46 pm on the category Uncategorized. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.