• Choosing the lens
It is necessary to assess in which environment the lens will be used. The distance of visualization will determine the fatness of the lens. There are effects difficult to produce if the lens is not appropriate.
• Choosing the effect
Which type of effect would suit the best. For which industry? For which product? What [...]
Impact is key!
Advertising/Marketing companies always look for the most effective way to promote their business.
Lenticular promotes brand and product using motion and animation, not just one still image, which immediately makes it stand out from ordinary print advertising. It is an eye-catching marketing tool that screams for attention. Lenticular has incredible staying power. By captivating and intriguing, any lenticular [...]
Flip is fun, Animation is awesome… but can we push it to get a movie on lenticular?
The answer is yes!
HOW?
First, we have to choose the best clip of a movie. We select some 5 seconds clips and compare them to each other. The best clip will be extracted from the animation or the movie. [...]
Printing lenticular on an offset press it not easy. Alter-Ego with the AlterAction process has developed a unique way to do that.
At Alter-Ego we don’t only print lenticular. We start in 2004 to print on Ez-fix, an electrostatic plastic film that sticks on all clean surfaces. At that time, Alter-Ego was one of the few [...]
Here is a VERY frequently asked question. And as a matter of fact it has a huge importance for the chosen effect of your lenticular piece.
The lens is like a little magnifying glass, so it shows what’s underneath, and your eyes are pretty close from one an other (less then 3″ apart), so when you [...]
Visual changes (flip)
Consist of visualising from 2 to 4 different images on the same lens.
Three dimensions (3D)
With a vertical lens, a 2D image is separate in multiple layers shifted from one an other. It gives a relief effect that makes a 3D illusion. The right eye sees an image while the left eye sees an [...]
The sequential assembly of images printed on a lens.
The lenticular lens is composed of multiple parallel lens strips with the same optical caracteristics. Each strip magnify and project a micro image strip printed on the back of the lenticular lens, in way that all strips can be sequentially seen for each vision angle of the [...]
Here are some numbers to demonstrate that lenticular product draw attention, create excitement and drive sales.
From TIME Magazine (Lenticular ad vs. conventional print ad)
96% of the readers recalled seeing the 3D Lenticular ads.
91% reported reading more than half of the article that the ad was attached to (30-40 % is typical for flat conventional print [...]
Alter Ego is the only one to make offset printed lenticular in a 800 lpi quality. We’ve developed the unique alteraction process !
We constantly search for innovative products for more effective advertising. We have 2 other exceptionnal products. The EZ-FIX and the RE-FIX.
EZ·FIXMD electrostatically adheres to every smooth flat surface without adhesive, allowing for original [...]
A 3D effect can be made by both holography and lenticular. The 3D effect is greater in holography, but still monochromatic, the full color make the 3D lenticular print more vibrant and realistic even if the depth effect is less impressive.
Producing hologram is time consuming and is more like a piece of art. Lenticular can [...]